Portfolio - Mount Haley Holdings

E-Learning

School of Traditional Skills

School of Traditional Skills is an online, subscription-based, video education platform that connects people desiring to learn traditional skills with trusted instructors.

We co-founded the School of Traditional Skills with experienced homesteaders Josh and Carolyn Thomas with the goal of creating a platform that empowers people to learn the forgotten skills of yesterday.

It is an e-learning platform with curated, intentionally designed courses that teach people the skills they need to live a life of self-sufficiency.

From raised garden beds to pressure canning, to designing your own homestead, STS is adding dozens of courses each year to keep tradition alive.

We raised a $1.8m equity round from a small group of investors to launch this project and in the Fall of 2022, had a $900k launch during our first 6 days of business.

Today, a growing team is helping thousands of homesteaders and aspiring homesteaders acquire skills and connect with their community.

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Creator Agency

Good People Digital

Good People is a studio focused exclusively on premium content experiences for professional creators such as websites, newsletters, e-learning solutions, and community-based offerings.

Founded in 2015, Good People Digital (GPD) is a full-service digital agency with a remote team of modern-day marketing experts.
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The GPD team plans, writes, designs, and codes the stories that will transform, grow, and future-proof Creator business.

Darrell Vesterfelt has led the agency since its start in a Nashville coffee shop and has led it through each of its iterations and inflection points to the agency it is today — a 15-person, 7-figure agency that does exceptional work.

The GPD team is a hard-working and passionate group of strategists and creatives who genuinely care about launching clients and taking their work to the next level.

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Publishing / Media

Homestead Living

Homestead Living is a publishing house and media company that focuses on providing homesteading influencers with platforms to share their knowledge and wisdom.

By 2021, Darrell Vesterfelt and Melissa K. Norris had partnered together on multiple projects and then together, they identified a white-space in the homesteading world.

No one was serving this community well.

Together, they launched the Homestead Living magazine, a digital-quarterly magazine that worked with some of the biggest names at the head of the modern homesteading movement and provided them a platform to share.

The company bootstrapped itself into print, book publishing, and media work — serving as the only company of its kind that exclusively serves the homesteading niche.

In the first three months of selling the 001 - Foundations inaugural print edition, the company sold 12,000+ magazines. Their first book, Everything Worth Preserving by Melissa K. Norris sold 10,000 books in the first six months.

The company is expanding into new offerings.

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Consulting

Mount Haley Advisors

Our team’s consulting work is where we work with bold business owners who desire more.

"Darrell Vesterfelt is exceptionally competent at all things related to growing an audience, producing a compelling digital product, and effectively marketing your product to your audience. After vetting several personal consultants, I chose Darrell, and I couldn’t be happier. His wisdom was indispensable throughout the launch of my Experiential Hospitality Masterclass launch. Big reason we hit more of $300k in 8 days. HIGHLY recommend."

Isaac French
Founder, Experiential Hospitality
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"What a relief it has been to work with Darrell and the Mount Haley team! We started with them while we were in the middle of a company-wide crisis. The way that they were able to come in and not only calm the storm, but help us move the whole company into smooth sailing waters was nothing short of miraculous. And if that was our only experience, it would have been more than enough. However, our continued relationship has afforded us with mentorship that has brought us victory after victory in general business growth. Darrell and the Mount Haley team will be a resource we will not let go of and we highly recommend to any serious business owner."
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MeLisa Dill
Chief Operations Officer, The Virtual Savvy

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Agency

Fisheye Marketing

Fisheye Marketing is a boutique digital agency focused on delivering in three simple areas: compelling content creation, thoughtful email delivery, and strategic social media management.

Founded in 2015 by Troy Klongerbo in Sioux Falls, SD, Fisheye got its start by explaining to early clients the value of a social media page.

He noticed that the world of marketing was changing and many small businesses were struggling to keep pace.

It then expanded into an agency with a tight-knit team of marketing strategists that took on a “business-minded marketing” approach, a.k.a doing marketing that makes sense for a business.

This led them to execution of robust social media strategies, email marketing campaigns, and compelling content creation.

From world-class golf destinations to regional QSRs to industry-leading plastics manufacturers, the team at Fisheye sharpened their knives working with amazing clients who desired better and partnered with Fisheye Marketing to get there.

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Marketing

Good People Digital

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Press